We Tested the Best Form Builders with Conditional Logic on the Market
Helpful Summary
- Overview: We review six powerful conditional logic form builders based on features, pricing, and more.
- Why you should listen to us: We have first-hand experience with tons of form-building tools, including our own conditional logic form builder.
- Why it matters: Conditional logic enhances user experience (UX), increases conversion rates, and results in higher-quality leads by making forms more relevant and less frustrating.
- Action points: Our recommendations are Growform, WP Forms, Formidable Forms, Jotform, Zoho Forms, and Gravity Forms.
- Further research: Look through the Growform blog to find other valuable resources on form building and lead generation.
Need Help Finding The Best Form Builders With Conditional Logic?
Lead gen forms are very common. Ruler Analytics reports that 84% of marketers use forms to generate leads. But despite this extensive use, lots of marketers struggle with low form completion rates, low-quality data, and poor lead qualification.
A potential solution? Conditional logic forms.
By using a form builder with conditional logic, you can maximize your forms’ impact while minimizing user friction. And in this Growform guide, we’re sharing our list of the top form builders with conditional logic.
Why Listen To Us?
At Growform, we are passionate about helping businesses generate high-quality leads. Our conversion-focused multistep forms are designed to be simple enough for anyone to use while still offering the additional features that make them such powerful lead-generation tools.
We’ve tested tons of form builders over the years—many with conditional logic. So, we thought we’d share a rundown of a few of our favorite tools.
What Are Conditional Logic Form Builders?
Conditional logic refers to “if this, then that” functionality. In a form builder, conditional logic lets you show or hide certain form fields based on user input.
Let’s look at an example.
Say you’re creating a lead form that needs to target two separate ideal customer profiles (ICPs)—small businesses and huge enterprises. The questions you need to ask these ICPs are completely different, and forcing both to answer all of them is a recipe for low conversions.
With a conditional logic form builder, you can open your form by asking users about the size of their business. Then, you can create “if…, then…” rules that display only questions relevant to that ICP. This streamlines UX and helps you get better leads and data.
Why Find a Form Builder With Conditional Logic?
Enhanced User Experience
Enhanced user experience (UX) is the biggest benefit of conditional logic forms. For starters, users are filling in fewer fields when only the relevant ones appear. This saves them time and leads to much less frustration with the process.
Plus, you can use conditional logic to personalize the form. And users who feel their answers matter tend to be more satisfied.
Increased Conversion Rates
As a knock-on benefit of the enhanced UX, conditional logic forms also tend to increase conversion rates.
While it’s a myth that decreasing form fields will always increase form conversions, it’s certainly true that decreasing irrelevant form fields will increase conversions. Conditional logic lets you create forms that ask the absolute minimum number of questions.
Higher Quality Leads
By asking targeted questions based on previous responses in your forms, you gather more precise and relevant information. You can also qualify your leads to ensure you end up with higher-quality leads that are easier to convert.
6 Best Form Builders With Conditional Logic
- Growform
- WP Forms
- Formidable Forms
- Jotform
- Zoho Forms
- Gravity Forms
1. Growform
Growform is a multistep form builder that makes it easy to create complex, branching forms that maximize conversions. All our plans offer conditional logic in the form of “if…, then…” rules that dynamically show or hide fields and steps based on user input.
For example, say a lead selects “Marketing” from your industry dropdown. In that case, you set a conditional rule that displays a specific set of questions related to marketing rather than showing irrelevant questions about accounting or sales.
Growform is packed with features beyond conditional logic. Our builder is fully no-code, but we offer advanced customization, like custom CSS, if you feel like diving into code. You can also add images and videos and integrate with 300+ third-party tools and apps.
Key Features
- Conditional Logic: Show or hide form fields based on previous user inputs, creating more personalized and relevant forms.
- Multi-Step Forms: Control the flow of multi-step forms by showing or hiding entire steps based on user input.
- Easy Integration: Integrate with hundreds of databases, email marketing tools, and CRMs to simplify data management.
- Easy Embedding: Embed our forms using any of the three HTML embed methods for more reach.
- Branding: Tailor the look and feel of your forms with support for Google Fonts, custom CSS, and a range of no-code customization options.
- Phone & Email Validation: Automatically call the Twilio API to validate phone numbers and emails to prevent bad data from entering your database.
- Templates: Access more than 100 research-backed form templates spanning industries from solar to SaaS.
Pricing
All our features are available to first-time customers over a 14-day trial period. After that, you can choose from three plans:
- Basic ($59.99/month): for small businesses
- Professional ($109.99/month): for agencies
- Custom (built to customer’s need): for agencies generating significant lead volume
Pros
- Simple interface for creating complex conditional logic without coding.
- Higher conversion rates from personalized and streamlined form experiences.
- Extensive flexibility and customization options with seamless integrations.
Cons
- Initial learning curve to fully understand all conditional logic capabilities.
- Time-consuming setup and testing for very complex forms with extensive conditional logic.
2. WP Forms
WPForms is a popular WordPress form builder known for its user-friendly drag-and-drop interface. It enables users to create various types of forms without any coding knowledge, making it ideal for creating engaging, dynamic, and conditional forms quickly.
Key Features
- Built for WordPress: WPForms is specifically designed and optimized for WordPress sites, so you can be sure it’ll integrate smoothly.
- Multi-Step Forms: Break down long forms into multiple steps to make them more manageable and improve completion rates.
- Customizable Notifications: Set up automated email notifications to inform admins or users when a form is submitted.
Pricing
WPForms offers four pricing plans for different types of businesses. Prices range from $49.50/year to $299.50/year. It currently offers a money-back guarantee.
Pros
- Easy to use drag-and-drop interface.
- Extensive integrations with email marketing and CRM tools.
- Over 1,100 customizable form templates.
Cons
- Some advanced features are only available in higher-tier plans.
- Limited styling options without custom CSS.
3. Formidable Forms
Formidable Forms is a powerful WordPress form builder designed to easily create complex, data-driven forms. It’s suitable for advanced users who need more than basic form functionality, offering features like conditional logic, calculations, and form templates.
Key Features
- Calculations: Perform real-time calculations within your forms, which is ideal for applications like cost estimators or financial forms.
- Drag-and-Drop Builder: Easily build forms using a drag-and-drop interface, allowing for rapid form creation and customization.
- Payments: Accept payments via Stripe and Paypal, and add custom WooCommerce fields to get the info you need.
Pricing
Formidable Forms offers several pricing tiers, starting at $39.50/year. The most comprehensive plan is $299.50/year. There is currently a 50% discount on all the available plans.
Pros
- Advanced features like calculations and conditional logic.
- Comprehensive form templates and customization options.
Cons
- Beginners may need time to understand how it works.
- Higher cost for advanced features.
4. Jotform
Jotform is an online form builder known for its ease of use and its absolutely massive template library. It supports a wide range of integrations and features (including conditional logic), making it a versatile choice for businesses.
Key Features
- Templates: Access a massive library of form templates that can be customized to fit various needs, saving time on form creation.
- Integrations: Connect forms with various third-party applications, such as CRM systems, email marketing tools, and payment processors, for seamless data management.
- Photo Fields: Collect photos directly through your forms for use cases like reporting maintenance issues.
Pricing
Users can choose from five different Jotform plans, including a free plan. The Gold plan costs $99/month and offers up to 100 forms monthly. You can also set up a custom Enterprise plan to meet high-volume needs.
Pros
- An extensive free tier with many features.
- Easy integration with a wide range of third-party tools.
Cons
- Limited submissions and storage on lower-tier plans.
- The interface can be overwhelming due to the number of options available.
5. Zoho Forms
Zoho Forms is part of the Zoho product suite. The tool offers a form-building solution integrated with other Zoho applications like Sheets, CRM, Projects, and Desk. This option might be the most convenient if you’re already a Zoho user—or are considering a switch.
Key Features
- Form Analytics: Track form performance with detailed analytics, helping to improve form effectiveness over time.
- Integrated Ecosystem: Access an integrated ecosystem of business apps with deep 2-way connections.
- Analytics: Dive into your data with built-in reports, dashboards, and charts for all your form responses.
Pricing
Besides the Free Plan, Zoho Forms provides other pricing plans, starting with the Basic Plan, which is $10/month. You can subscribe to different add-ons for paid plans to get extra submissions, storage, or PDF credits.
Pros
- Strong integration with other Zoho applications.
- Detailed analytics and reporting features.
- It’s the cheapest option on the list.
Cons
- The interface may be less intuitive for new users.
6. Gravity Forms
Gravity Forms is a WordPress plugin that allows users to create advanced forms without coding. It’s known for its flexibility and range of features, making it a top choice for businesses that use WordPress and seek forms with advanced capabilities.
Key Features
- Personalization: Dynamically fill in form fields, tooltips, and more with information pulled from user profiles.
- Advanced Integrations: Integrate with numerous third-party services, including email marketing, CRM, and payment gateways.
- Developer Friendly: Offers extensive customization options through add-ons and custom coding capabilities.
Pricing
Gravity Forms offers three main pricing plans. The Basic Plan, the cheapest, costs $59/year, while the Elite Plan, the most expensive, costs $259/year.
Pros
- Highly customizable with numerous add-ons.
- Excellent support and documentation.
Cons
- Higher cost for premium features.
- Requires WordPress, limiting its use to WordPress websites.
Form Building Just Got Better with Growform
This guide explored seven form builders that use conditional logic to enhance data collection and user engagement. While each tool has unique strengths, the key is finding the solution that best aligns with your needs and goals.
At Growform, we’ve taken from building to the next level. Our platform specializes in conversion-oriented lead capture forms that combine advanced conditional logic with unparalleled user-friendliness.
Ready to transform your lead generation process? Experience the Growform difference with our 14-day free trial.