Helpful Summary
- Overview: We explore six of the best lead validation software for teams looking to improve their sales and marketing ROI.
- Why You Can Trust Us: We’ve helped hundreds of businesses enhance their lead validation processes and boost conversion rates with top tools like Growform.
- Why This is Important: Effective lead validation tools help sales teams automatically filter and qualify viable leads, saving time and resources.
- Action Points: Use Growform to validate your leads more efficiently and improve your marketing outcomes.
- Further Research: Explore the Growform blog for more in-depth insights and expert advice on lead validation.
Looking for the Best Lead Validation Software?
Not so fun fact—a huge portion of your CRM data is completely useless.
According to one study, up to 40% of the details you collect from leads are “invalid” due to misspellings, deliberate inaccuracies, and even bots. If you then plug this list into an email marketing tool without cleaning it first, you’re potentially wasting thousands on emails that will never reach a real person.
The solution? A great lead validation tool. In this Growform guide, we’re breaking down the best lead validation software on the market to help you make a more informed decision for your business.
But first…
Why Listen to Us?
Our extensive experience supporting lead generation experts, digital marketers, and business owners has provided us with deep insights into the challenges of acquiring, validating, and verifying lead data. We’ve seen firsthand how using Growform’s multi-step forms helps streamline this process, improving lead quality and efficiency.
What Is Lead Validation Software?
Lead validation software is a kind of tool that helps make sure that the information you get from leads is accurate, complete, and reliable. In practice, this can take all kinds of different forms depending on the kinds of information you’re validating.
However, it often involves:
- Comparing lead information against databases
- Correcting common errors and misspellings (e.g., example@gmail.co → example@gmail.com)
- Using algorithms to identify fake or fraudulent information
- Verifying contact information with authentication processes
Why Is Lead Validation Software Important?
Improved Lead Quality
Lead validation software ensures sales teams only collect contactable prospects with a high likelihood of conversion.
Cost Efficiency
Targeting verified leads will make your campaigns more effective, leading to less ad spend for more results.
Time Savings
Lead validation software significantly reduces the time you spend on manually verifying leads, allowing teams to focus on other tasks.
Factors to Consider When Choosing a Lead Validation Software
Integration Capabilities
Ensure the lead validation software integrates well with other tools. This will help you choose a platform that seamlessly connects and works with your existing tech stack.
Pricing
Your budget is a crucial factor. Determine how much you can spend on lead validation software and choose a tool that fits within that range for sustainability.
Functionality
A tool with diverse functionalities can make form-building and lead generation effortless. Look for software with features that streamline your lead validation process.
Top 5 Lead Validation Software Solutions
- Growform
- Kickbox
- Typeform
- UseBouncer
- Accurate Append
1. Growform
Growform is a versatile no-code multi-step form builder with built-in email and phone validation tools.
We offer businesses a quick and easy form-building workflow, complete with templates, drag-and-drop options, and customizable branding (themes or custom CSS). The built-in validation features we mentioned above Twilio email and phone validation.
These critical features help you save on generating better-qualified leads and avoid wasting efforts on nonviable prospects. And since leads are validated as they fill in your forms, you prevent bad data from ever reaching your CRM—which is an issue that many lead validation tools do not address.
Key Features
- Notifications: Receive automatic email alerts whenever a lead fills out a form you created.
- Conditional Logic: Build complex, branching forms that change based on previous answers.
- Drag-and-Drop: Easily build forms using drag-and-drop features with no coding required.
- Customization: Choose from over 15 customizable templates or add custom CSS.
- Email & Phone Validation: Use our integration with Twilio to ensure accurate contact information.
- Integrations: Integrate your forms with more than 5,000 CRMs, email marketing platforms, and other tools.
Pricing
We offer three plans designed to work for businesses of all sizes:
- Basic: $47.99/month
- Professional: $87.99/month
- Custom: Contact sales for pricing
Pros
- 14-day free trial available.
- The UI is super user-friendly.
- No coding experience required.
- Offers advanced features like conditional logic, lead verification, and custom fields.
- Easily to embed forms anywhere (WordPress, Wix, Webflow, etc.).
Cons
- Advanced customization requires support from the team.
2. Kickbox
Kickbox is a real-time email verification software that lets you upload your lead list and remove redundant contacts. It also detects and either corrects or eliminates mistyped or fake emails at the point of signup.
Key Features
- Real-time Verification: Easily verify your email leads with Kickbox’s real-time verification feature.
- Bulk Upload: Quickly upload your email list with Kickbox’s bulk uploading options (CSV, XLS, etc.).
- Bulk Verification: Verify leads in bulk manually or via the Kickbox Batch Verification API.
Pricing
Pricing is based on the number of emails you want to verify. The more verifications you need, the cheaper the per-verification cost will be.
Pros
- Sort and filter email lists for reduced bounce rates.
- API documentation is easy to understand.
- Contacts tagged as “unknown” are not charged.
- Seamless Hubspot integration.
Cons
- Contacts are sometimes mistakenly tagged as “risky”.
- No phone number or address validation.
3. Typeform
Typeform is famous for its interactive forms and surveys. However, it’s also a decent tool for basic lead validation. You can set up qualification rules that either prohibit or permit users from submitting the form or direct submissions to different places based on responses.
Key Features
- Survey Maker: Easily build surveys from scratch and use attractive colors to encourage completion.
- Customization: Customize the lead qualification process by setting up conditional logic paths based on responses.
- Basic Validation: Easily create custom forms that detect invalid contact details based on common misspellings and errors.
Pricing
Typeform offers four plans:
- Basic ($25/month)
- Plus ($50/month)
- Business ($63/month)
- Enterprise (Custom)
Pros
- Highly interactive and engaging forms with conditional logic.
- A great free version for light use.
- Prebuilt templates make creating and editing forms easy.
- Easy to embed into websites.
Cons
- Limited reporting tools.
- Pricing might be a bit steep for smaller businesses.
4. Bouncer
Bouncer is an email address validation tool that’s incredibly easy (and fast) to use. There are lots of ways to get your lead lists uploaded, and the actual checking process is fast, accurate, and detailed. You can download cleaned lists straight from the platform to add them back into your email marketing tool.
Key Features
- Advanced Email Verification: Offers in-depth email verification, flagging disposable and invalid email addresses.
- Data Enrichment: Boost your email performance by downloading verified B2B email contacts with public company information.
- Integrations: Users can easily connect with other third-party applications while using UseBouncer.
Pricing
UseBouncer offers pay-as-you-go pricing that allows you to access features, integrations, and APIs on an as-needed basis.
Pros
- Responsive customer service team.
- Pay-as-you-go pricing is cost-effective for one-off jobs.
- Helps increase open rates and reduce bounce rates.
- Simple to set up.
Cons
- Only supports email validation.
- Can’t rename CSV files before downloading.
5. Accurate Append
Accurate Append is a bit of an outlier on this list. While the other entries are tools, Accurate Append is a data service provider that can help you enrich your existing contact database. You send them a list of leads you need to validate, they use partially automated processes to check the data, and then manually verify it before sending it back to you.
Key Features
- Comprehensive Data Verification: Cross-check important information like addresses, phone numbers, spambots, and overall validity of leads.
- Custom Data Solution: Offers tailor-made solutions to meet your business requirements—no matter how complex.
- Batch Processing: Validate large amounts of data quickly and efficiently, making it ideal for businesses with extensive databases.
Pricing
You’ll need to contact sales for a quote.
Pros
- Enhances lead quality by finding and filling in their missing or incomplete data.
- Suitable for both small and large enterprises as it handles projects of varying sizes.
- Offers both email and phone number appending.
- Helps increase lead conversion rates.
Cons
- Pricing may be a bit steep for smaller businesses
- The lack of uniform pricing may make decision-making a hassle
Use Growform to Validate Leads Right From the Point of Collection
Validating leads may not be as exciting as closing deals, but it’s just as important to the long-term health of your pipeline and business. The tools and services on this list can help you turn this chore into an automated process that delivers high-quality data as needed.
Want to validate leads right when they fill in your lead gen forms? Growform is the perfect solution. We offer built-in email and phone validation combined with advanced custom qualification rules to prevent bad data from entering your CRM.
Try Growform today and say goodbye to delayed lead validation.