Freshmarketer form builder
Add and update contacts with Freshmarketer integration. Boost your form’s efficiency.

Trusted by lead gen teams and agencies
Feed Freshmarketer with leads from multi-step forms
This integration allows you to automatically add or update contacts to your Freshmarketer account when a new form submission is received. Whether you are using Growform for lead generation, customer feedback, or anything in between, the Freshmarketer integration makes it easier than ever to manage your contacts and stay on top of your marketing efforts.
In practice, that means a form submission can start a Freshmarketer workflow immediately: tag the contact, score the lead, trigger a sequence or alert the right person. Because Growform forms are multi-step, you can ask a qualifying question or two before the contact details without hurting conversion, and pass every answer into Freshmarketer to drive the automation.
Collect up to 2x more leads and send them straight to Freshmarketer
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Freshmarketer automatically, safely and securely.
A Freshmarketer form that looks like your brand
Don’t settle for “yet another Freshmarketer form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Freshmarketer:
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Add or Update a Contact to a List
Adds or updates a contact to a specified list in Freshmarketer.
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Find a Contact
Finds a contact in Freshmarketer based on email address.
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Add/Update Contact
Adds or updates a contact in Freshmarketer with specified details.
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Remove Contact From a List
Removes a contact from a specified list in Freshmarketer.
How does it work?
Freshmarketer is a great tool. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Freshmarketer automatically.
How it works: build the form in Growform, connect it to Freshmarketer in a few clicks, and every submission lands in Freshmarketer automatically.
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Step 1: Have a Freshmarketer account ready
You’ll need a Freshmarketer account to receive the leads. If you already use Freshmarketer, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Freshmarketer
Now you’ve got your form, connect it to Freshmarketer in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Freshmarketer forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Freshmarketer?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Freshmarketer contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Freshmarketer. 14-day free trial, no credit card required.




