How To Track Google Analytics Goals With Growform

If you want to find out how many users get through each step of your form, you’ll love our Google Analytics integration.

Already added your tracking ID to Growform and just need to which events/pageviews we send to Google Analytics? Click here.

You’ll end up with something like this:

1 – Take note of your Google Analytics Tracking ID

First, log into Google Analytics and navigate to “Admin” under your chosen property. At time of writing, admin is represented by a cog at the bottom of the screen:

Once you’re in the admin section, hit “Tracking info”:

You can then navigate to “Tracking code” and find your ID as follows:

Your tracking ID begins with “UA-“.

Using a new GA4 property? If so, your “measurement ID” will start with G, and can be found under Admin > Data Streams. You may need to set up a web data stream in order to send us events – but apart from that, setup is the same.

Copy your tracking ID to your clipboard – you’ll need it in the next step.

2 – Paste your tracking ID into Growform

Now, navigate to “Edit form settings” in your Growform form, then “Tracking & tagging”, and look for the Google Analytics integration:

You’ll then need to simply paste the Google Analytics Tracking ID you found in step 1 into the box.

Don’t forget to hit the save button at the bottom of the page!

With that, you’re all set up!

What does Growform send to Google Analytics?

Once you’ve added your Tracking ID to Growform, we’ll start sending events to Google Analytics as users fill in your form.

For Universal Analytics (UA-) properties, here are the events we send:

	Action	Category	Label
On loading the form	growformFormViewed	(Your form ID)	–
On step completion	growformStepCompleted	(Your form ID)	(The step number that was completed)
On form completion	growformFormCompleted	(Your form ID)	–

For GA4 (G-) properties, we send these events:

	Action	formId	stepNumber
On loading the form	growformViewedForm	(Your form ID)	–
On step completion	growformCompletedStep	(Your form ID)	(The step number that was completed)
On form completion	growformCompletedForm	(Your form ID)	–

Your form ID can be found in the URL when you’re editing a form:

How to create goals and a funnel in Google Analytics

Let’s say we’re on a Universal Analytics property (UA-), and have a 2 step form (not including the thank-you page). Our form ID is “1234-MYFORMID”.

We would first create a goal for when users load the form:

…and then create goals to the following values:

• The growformStepCompleted action, with category set to “1234-MYFORMID” and the label set to “1”.
• The growformStepCompleted action, with category set to “1234-MYFORMID” and the label set to “2”.
• The growformFormCompleted action, with category set to “1234-MYFORMID”.

Once you have goals for each step of your form, you can use Google Analytics’ “funnel visualisation” report under Conversions > Goals > Funnel visualisation to visualise the whole funnel!

A note on achieving optimal setup

Under the hood, the Google Analytics tag is fired from the page it’s embedded on – so you may start to see events fired from strange places (form.growform.co) if you link to the page.

To avoid this and the possibility of double-counting users, best practice is to create a new Google Analytics property just for your Growform form(s)!

Need help with Google Analytics? Our team are experienced in tracking and able to help via online chat within your account.