We Share 6 Best Digital Marketing Agency Lead Generation Tactics (+ Execution Tips)

Helpful Summary

• Overview: This article explores the most effective lead-generation tactics for digital marketing agencies.
• Why Listen to Us: At Growform, we’ve helped several businesses like Foxyapp, Stax Payment, and BeMarketable capture and qualify leads at scale with powerful multi-step forms.
• Why It Matters: Generating consistent, quality leads is crucial for business growth and long-term success.
• Action Points: Focus on landing pages, lead magnets, content marketing, referrals, case studies, and continuous monitoring to optimize your lead generation efforts.
• Further Research: Visit the Growform blog for more tips on how to improve your lead generation process as a digital marketing agency. 

Searching for Ways to Generate Leads for a Digital Marketing Agency? 

While lead generation is a common practice for any business, it can still be challenging. Surprisingly, even digital marketing agencies– who are a pro at this– often find it hard to capture great leads.

In fact, about 54% of marketers identified the need to improve lead quality leads as their biggest challenge. 

But these challenges can also bring new opportunities. With the right approach, your agency can turn these struggles into a way to attract great clients. In this Growform piece, we’ll show you the best lead-generation tactics to help your digital marketing agency.

But before that…

Why Listen to Us?

At Growform, our expertise in multi-step forms has helped businesses capture 2x more leads with personalized, easy-to-embed forms that integrate seamlessly with 300+ tools. 

With years of experience in helping our clients improve their lead generation process, you can trust us to provide solutions that bring meaningful results and consistent lead generation​ for digital marketing agencies. 

6 Ways To Generate Leads for Your Digital Marketing Agency

1. Create a Landing Page for Lead Generation

A landing page is a focused web page that aims to turn visitors into leads. For digital marketing agencies, creating landing pages with clear, direct call-to-action (CTAs) is of great importance when it comes to capturing potential clients’ interest. 

For example, Advance B2B optimized its lead generation by focusing on landing pages with clear CTAs and forms. These landing pages guided visitors through the buyer’s journey and offered personalized experiences, resulting in a 267% increase in leads.

Here’s another example of a landing page from MailChimp, which effectively highlights its email marketing platform with a clean design, clear messaging, and easy navigation. 

A proper landing page should highlight your services and solve problems your clients face. It should also include:

• Clear CTAs that guide visitors toward a specific action
• Social proof like client testimonials and case studies to build trust
• A brief explanation of how your services can benefit prospects
• A visually appealing and creative design that matches your brand

A well-optimized landing page ensures visitors stay engaged. It also guides them toward submitting their information in exchange for a valuable resource. This brings us to the next tactic…

2. Offer High-Quality Lead Magnets

Now that your agency has a dedicated lead generation landing page, you can get even more out of it by using high-quality lead magnets. 

Lead magnets are valuable resources that encourage your visitors to provide their contact information in exchange for something useful. These magnets not only encourage them to share their details, but also demonstrate your agency’s expertise.

Lead magnets can be of various types like:

• Webinars offering in-depth insights on marketing strategies
• Checklists for crucial tasks like launching a successful ad campaign
• Ebooks packed with actionable advice
• Worksheets to help prospects calculate budgets or develop marketing plans
• Templates for designing graphics or writing marketing copy

Of all these, webinars are the most effective– 73% of sales leaders and marketers believe it’s the best way to generate quality leads for any business. 

It’s also important to have a lead generation form for users to fill in exchange for the resources. The ideal lead generation form should be easy to fill out, requesting only basic details like name and email. Asking for too much information might drive away prospects. 

Tools like Growform can help you create lead-capture forms for your landing pages. Unlike other form builders, our platform is particularly built for lead generation. 

You can easily design and embed multi-step forms that look great on any device and generate better-qualified leads, all without writing a single line of code. 

3. Demonstrate Your Expertise with Content Marketing

Another digital marketing agency lead generation tactic is content marketing. By creating valuable, informative content, your agency can demonstrate its expertise while building trust with potential clients. 

When prospects see your content addressing their problems, they are more likely to turn to your agency for help. 

Content marketing includes:

• Blog posts optimized for key search terms that potential clients might use when looking for help, like the one you’re currently reading
• Ebooks packed with strategies or advice on relevant topics
• Videos that dive deep into marketing issues your target audience faces

By offering educational and insightful content, your agency positions itself as an authority. This builds credibility and attracts leads who are actively seeking solutions. Ensure your content is easy to find through search engine optimization (SEO) and share it on social media to reach a wider audience.

In addition, content marketing helps you identify potential leads based on how they interact with your content. For example, tracking users who download an ebook or sign up for a webinar can pinpoint those who are more likely to convert into clients.

4. Leverage Referrals and Communities

Satisfied clients are often your best source of new business. They’re more likely to recommend your agency to others when you deliver great results. 

To make this process more consistent, create a formal referral program that rewards clients or partners for sending new leads your way. Offering incentives like a percentage of the deal or a discount can encourage more referrals, transforming them into a reliable source of leads.

In addition to referrals, participating in online communities is another valuable way to generate leads. Platforms like Slack, Reddit, LinkedIn, and industry forums are ideal for networking and building relationships. 

You can establish your agency as a trusted expert by actively contributing useful insights and advice. This positions you as a go-to resource for community members, naturally leading to more referrals from those who value your expertise.

Both referrals and community engagement rely on building strong, long-term relationships. So, focus on delivering excellent results and maintaining a positive reputation within your network.

5. Invest in Case Studies 

Case studies are important for building trust with potential clients by showcasing real success stories. They provide tangible examples of how your agency delivers results, which can be the much-needed clarity your prospects need to understand your value.  

You can opt for either text-based or video case studies. 

• Text-based case studies: These are written reports detailing how your agency helped a client overcome challenges and achieve their goals. They typically contain the client’s background, challenges faced, strategies implemented, and results achieved. 

These case studies are great for websites, email campaigns, or client proposals. 

• Video case studies: Videos are highly engaging and allow potential clients to connect with your agency on a personal level. Video case studies are engaging videos featuring client testimonials and project highlights. 

You can share them on platforms like YouTube and TikTok to expand your reach and support your video marketing efforts. 

The more evidence of good work your prospects can see, the more likely they are to consider your offer.  

6. Monitor and Improve Your Lead Generation Process

Consistently tracking and refining your digital marketing agency lead generation process is fundamental to ongoing success. Without monitoring, you won’t know what’s working and what needs improvement.

Here’s how you can effectively monitor and improve your digital marketing agency lead generation efforts:

• Track Key Metrics: Keep an eye on important data like conversion rates, traffic sources, and lead quality. This will help you understand which strategies are driving results and which need adjustment.
• A/B Testing: Use the A/B testing technique to test different landing pages, CTAs, and lead capture forms to see which versions perform best. Continuous testing can optimize your process for increasing conversions.
• Gather Feedback: Regularly gather feedback from leads and clients to identify areas for improvement. Understanding their experience can refine your approach.
• Adjust Your Strategy: Based on your findings, make necessary adjustments to improve efficiency and effectiveness. Whether it’s refining your messaging or targeting a different audience, adaptability is key.

Why Should Digital Marketing Agencies Prioritize Lead Generation?

Build a Steady Flow of Clients

Focusing on lead generation ensures your digital marketing agency always has potential clients coming in. Without it, your business may face gaps in work or income.

A steady flow of leads means you’ll never run out of new opportunities.

Improve Lead Quality

Prioritizing lead generation lets you focus on attracting the right clients. Instead of just getting any leads, you can target those who fit your services best. This means better matches and long-term partnerships that benefit both sides.

Increase Revenue Growth

More leads usually mean more chances to make sales. When you generate leads consistently, you increase your chances of closing deals, which grows your revenue over time.

The better your lead generation, the better your bottom line. 

Strengthen Industry Reputation

Consistent lead generation helps you build trust and authority in your industry. When people see your agency as a leader, they are more likely to reach out and recommend you to others. This strengthens your reputation and brings in even more leads. 

Tips for Effective Digital Marketing Agency Lead Generation Execution

• Focus on Quality, Not Quantity: Focus on high-quality leads that are more likely to become clients. It’s more effective identifying and targeting fewer, well-matched prospects than to waste time and resources on unqualified leads.
• Do Thorough Research: Get to know your audience well. Research their needs, how your services can help, and why they should choose your agency. This will help you aim your strategies at the right clients.
• Prioritize Consent When Using Data: Be clear about how you collect and use leads’ data. Let your audience know your data policies to build trust and stay legally compliant.
• Analyze and Segment Your Data: Sort your leads into different groups based on key factors. This lets you create targeted marketing strategies that better connect with specific audiences, leading to higher conversion rates.
• Leverage Automation Tools: Use automation tools to simplify your lead generation. The right lead capture software can make a huge difference. You can also use lead generation tools to automate emails, lead scoring, and reminders, saving time and improving productivity.  

Optimize Lead Generation with Growform

Lead generation for digital marketing agencies takes time and ongoing effort. By using the tactics in this article, you can build a strong and consistent lead generation process. 

At Growform, we offer customizable, multi-step forms to help you capture more and better leads. Incorporating our features into your strategy will make lead collection easier and more effective, keeping your digital marketing agency competitive.

Optimize your lead generation efforts today with a Growform free trial.