We Explore the Best SEO Lead Generation Strategies in 2024

Helpful Summary

• Overview: We explore seven of the absolute best SEO lead generation ideas for 2024 (and beyond).
• Why you should listen to us: We’ve helped hundreds of businesses generate and capture high-quality leads through multistep forms.
• Why it matters: Effective SEO lead generation strategies increase visibility, drive organic traffic, and attract highly targeted leads. 
• Action points: Implement the strategies below, track the results, and focus on the ones working for your business.
• Further research: Check the Growform blog to find other valuable resources on lead generation.  

Looking for the Best SEO Lead Generation Strategies?

It’s no secret that lead gen is tough. If it were easy, we’d all have overflowing pipelines and billion-dollar businesses. However, the sad reality is that 61% of marketers cite lead generation as their top challenge.

SEO is a channel with a lot of promise when it comes to lead gen. But you need to know how to use it effectively. So, where do you start? What are the SEO lead generation strategies that will actually drive results? 

In this Growform guide, we answer these questions (and more).

Why Listen To Us?

At Growform, we know how difficult lead gen can be. That’s why we’ve worked hard to make conversion-focused multistep lead forms as simple, accessible, and effective as possible.

We’ve helped businesses and agencies (big and small) enhance their lead capture with multistep forms. For example, Stax Payments recorded a 32% increase in leads after replacing their previous form builder with Growform.

And with this guide, we hope to help you achieve similar results.

What Is SEO Lead Generation?

The basic definition of SEO lead generation is “using SEO techniques and strategies to generate leads.” It’s a form of inbound lead generation focused on using search engine algorithms to attract potential customers.

A simple example (which we’ll cover in-depth below) is blogging.

By creating high-quality blogs that target queries that your target audience is searching for, you can use Google’s algorithm as a medium to connect with them. This leads to increased traffic, brand awareness, and leads.

The best part is that SEO lead generation is almost universally applicable. Businesses of all sizes and industries can benefit, including local service providers like plumbers, roofing companies, and even real estate businesses.

Why Is SEO Lead Generation Important?

Increased Visibility and Brand Awareness

Effective SEO strategies help your website rank higher in search engine results, making it more visible to potential customers. This increased visibility drives more traffic to your site and enhances brand awareness and recognition.

Cost-Effective Marketing

Compared to traditional advertising methods, SEO lead generation is a cost-effective way to attract potential customers. You can achieve higher conversion rates by targeting users actively searching for your products or services without overspending on paid advertising.

Long-Term Results

Unlike paid advertising, which stops delivering results once you stop investing, SEO provides long-term benefits. Once your website achieves a high ranking, it can continue to attract organic traffic and generate leads over time with minimal ongoing investment.

7 SEO Lead Generation Strategies to Try in 2024

1. Invest in Content Marketing

Creating high-quality, informative content is an excellent way to attract leads. 

HubSpot (the origin of “inbound marketing”) is an unsurprisingly great example of how much impact great content can have. Their blog generates 7.3 million clicks monthly. Sure, only a small percentage of those clicks turn into leads, but we’re still talking about a large volume of leads.

So, let’s quickly break down one simple way to make this strategy work for your business—the “jobs to be done” framework.

Start by listing out the “jobs” that customers “hire” your business for. These are pain points that customers are willing to pay you (or a competitor) to solve. For example, if you’re a payment platform for bootstrapped founders, you might write:

• Billing and invoicing
• Accepting payments
• Managing subscriptions
• Setting up recurring billing
• Forecasting revenue

Then, get even more specific—write out the exact steps or tasks that customers would need to take to accomplish each job. 

For example:

• Billing and invoicing: Create and send invoices, track invoice status, manage billing cycles

Finally, create content around these jobs and tasks and highlight your product or service. This is a great way to provide value and connect with highly targeted leads who are currently in need of your solution.

2. Local SEO and Google My Business

Four in five consumers conduct searches with local intent on search engines. 

That’s a solid indicator of how crucial local SEO can be for your lead-generation efforts. Optimize your Google My Business profile with accurate information, customer reviews, and high-quality photos. 

You can also target local keywords (e.g., “service in [your city]”) by creating location-specific landing pages. That’s a simple but effective way to target different areas within your service range. If done well, local SEO ultimately increases your visibility in local search results, giving you more local leads. 

3. Optimize Landing Pages for Conversions

Creating landing pages is a go-to SEO strategy for most businesses. They’re nothing new, and most people understand that they should be building them. But SEO is just one side of this equation—your landing pages also need to be optimized for conversions.

How do you go about optimizing your landing pages? Here’s a battle-tested checklist:

• Create a compelling headline: This is the first thing visitors see… so make it count. What can you say to instantly communicate your value proposition? 
• Embed effective lead forms: Lead forms are probably the easiest way to boost conversions on a landing page. With a tool like Growform, you can create multistep lead forms without coding and embed them on any page or website. We offer tons of conversion-boosting tools like conditional logic, progress indicators, and custom branding to help you generate more leads.

• Focus on visual hierarchy: Lots of beginner landing page builders get this wrong. Read up on the F-pattern and Z-pattern, and make sure your landing page design follows these patterns to guide visitors’ eyes toward essential elements.
• Include social proof: Strategically incorporate testimonials, case studies, client logos, or trust badges throughout the page. Use specific, results-oriented testimonials when possible to boost credibility.
• Prioritize responsive design: Most people search on mobile. If your landing page (and all its elements) aren’t optimized for mobile, you’re losing potential leads. That’s why we’ve made sure Growform forms look great on any device. 

Are you looking for inspiration? See our article on landing pages that convert.

4. Produce Webinars

Another SEO lead generation idea many businesses ignore is video marketing and webinars. But that’s about to change—68% of marketers who don’t use video plan to start using it this year.

The basic strategy here is much the same as blogging. Start by identifying problems that your target audience is seeking solutions to. Then, use keyword research tools to determine the exact queries they’re searching for. Finally, create webinar content that solves the problem effectively.

The webinars will live on landing pages designed to rank for the keyword(s) you identified. To generate leads, you’ll gate the content behind a lead gen form—visitors submit their info, and you send the webinar to their inbox.

This is easy with a form builder like Growform that integrates with tons of email marketing and marketing automation tools, such as:

• Mailchimp
• ActiveCampaign
• Hubspot

…and more.

5. Try Video SEO

Google loves featuring videos (specifically YouTube videos) on results pages. It’s common to see the video SERP feature in position 4 for a given query and sometimes even in positions 1 or 2.

If you only rely on written content, this is a bummer. But… if you start to take advantage of the high-converting video medium, it’s a huge opportunity to drive traffic to your site and generate leads through SEO. 

After all, incorporating video marketing boosts conversions by 34% on average. Just make sure you include CTAs throughout the video to capture those leads.

6. Try Guest Blogging and Partnerships

Guest blogging is a great way to break outside your network and reach a new audience.

Identify reputable websites and blogs with high domain authority and engaged audiences in your niche. Then, pitch unique, valuable content that aligns with their readers’ interests. It’s a simple but effective way to establish your business as a leader in your industry. 

You can also partner with complementary businesses for co-marketing purposes. This might involve joint webinars, collaborative content creation, or cross-promotions. This can help you reach new audiences, generate quality backlinks, and boost your site’s SEO. 

7. Create Interactive Content

People in almost every industry have problems that can be solved effectively with well-designed interactive content like:

• Quizzes
• Calculators
• Free tools
• Polls and surveys
• VR experiences
• Interactive infographics

For example, take the mortgage industry. Almost every major mortgage broker offers a range of calculators that help prospective buyers answer important questions about repayments, affordability, and borrowing power.

This is not an isolated case. You’ll find similar examples in almost every other industry—ROI calculators for marketing agencies, style quizzes for fashion retailers, etc. It’s just a matter of figuring out the initial problems you need to solve for your ICP before they’re ready to buy.

Then, you just need to ensure the content is optimized for search engines and lead gen. That means placing it on a landing page optimized for a targeted keyword and gating certain parts of the content behind a form.

Get More Leads with Growform

The ideas above will drive visitors to your website and convert them into leads. But to truly maximize lead generation, using a powerful and efficient form builder like Growform is important.

But most businesses use long, tedious forms that ask potential leads for too much information, discouraging them from taking the next step. Don’t be like them. Use Growform to create simple, multistep forms that encourage completions and skyrocket leads.

Start your Growform lead generation journey today with our 14-day trial offer.